The main pillars of Netflix's communication strategy are Content Marketing , Branded Content and Storytelling , in which it fully exploits the work done on intelligence and Big Data , which is in turn fed back by user feedback. Its largest investment in Marketing is focused on establishing its global, regional and local position; integrating into local markets with advertising campaigns and concrete communication actions that seek impact and virilization, giving main prominence to the content of the platform.
They are very active in Social Networks , they have a tone close to the user, which allows them to establish a link with it. A great ally in your Content Strategy is humor, which allows mobile number list you a connection where communication is close and personalized. Spotify case Spotify case The Swedish music distribution company founded in 2006, offers a unique experience to its users. It is currently the most used music application worldwide, currently has more than 140 million active users in the world and more than 70 million subscribed customers.
In they began their listings on the Stock Market with their shares with a value 25% higher than expected. The streaming music leader opened its shares at $165.2. Its main Value Proposition is that it has the ability to offer each user a unique and completely personalized proposal, based on their behavior, being able to recommend new music and artists. You also have the possibility of creating a playlist at will, using this last resource for your Business Marketing strategy , since with the information collected from searches and creations, you are aware of the behavior of your users and thus create content with viral potential.