We also talk about going from a first visit, a person unknown to the company, to the status of a prospect (the company has your contact details and certain information) then to the status of a commercial lead or hot prospect (the company has your contact details and knows that a purchase project is being considered) and finally to the customer state (the prospect has made the purchase, the goal is now to trigger additional sales). Know the importance of using the data of a website to avoid computer attacks. 5. Brand recognition Knowing when and where your business receives a mention based on your marketing efforts is essential.
This can be quite complex as there are many areas of channels and platforms that you need to monitor for mentions of your brand or work. You can use Google Alerts likes sessions Singapore phone number list you to track this, sometimes reflecting on your web traffic from referral sessions. Social media is another source to track – using a social media dashboard can help you track mentions and simplify the process. SEO is also important, and by this I mean the links that lead the content to your website. 6. Customer commitment This can give you details about what your customers (and potential customers) are looking for when they land on your website.
Activity time Number of visits (and frequency) frequent movements Understanding this can help you optimize your campaigns whenever you need to. 7. Marketing expenses per customer Commonly known and called Customer Acquisition Cost , this example marketing metric refers to when you assess how much it costs your team to get a single customer. If this costs a lot of money then your marketing is not efficient. You can calculate the cost of customer acquisition as follows: Divide all the costs you spend to acquire customers by the number of customers you acquired over the period of time you want.