Content writer at resume advice sites Zety and ResumeLab, it's an old-fashioned writing formula where the writer presents a problem the reader is Photo Background Removing facing, uses language emotional to solve the problem, then proposes a solution. When used correctly, the problem, agitate, solution writing formula captures the reader's full attention, said Michael Tomaszewski, another writer at Zety. They'll be dying to find out what the solution is, and when you finally deliver it - and issue a clear, concise, compelling, and believable call to action - you'll have generated high-quality leads, I guarantee it. he added. In fact, Benjamin Houy, founder and self-taught French Photo Background Removing course French Together, says PAS is his favorite writing formula because it's easy to use, even for novice writers, and has the ability to quickly transform problems from leads into powerful copy.
The idea is to focus on a key problem prospects are facing, mention it with vivid examples, talk about it some more, and finally offer a solution. The following Photo Background Removing French Together newsletter email uses this copywriting formula and has helped generate hundreds of thousands of dollars in revenue for the French course: writing formulas NOT One point to note: Corina Leslie, public relations manager for email validation company ZeroBounce, said that if she uses the PAS formula in emails and social media and continues to deliver results , she nevertheless Photo Background Removing suspects that it has become a little too popular among marketers, so people are less likely to react to it.
Copywriting Formula: Bridge After Bridge As an alternative, Leslie suggested the Bridge After Bridge formula, which starts on a positive and Photo Background Removing ambitious note rather than a negative in PAS. It invites the reader to imagine paradise – and how to get there with your help, she said. To use Bridge After Bridge, Leslie said, you have to know the needs and wants of the audience and describe them in the first line. Then you use examples to illustrate how other consumers have achieved this ideal state and how the reader can achieve it as well. Support your claim by listing the tangible benefits, she added. Finally, end with a powerful and Photo Background Removing compelling call to action. The following email, which uses the Bridge After Bridge formula, is what Leslie described as his best performing email ever.