We can expect these numbers to continue to rise as new regulations come into force around the world. Many of your customers will proactively research your business online. Among other things it is important for them to know about changed opening hours or the availability of products. We can assume that Google will continue to be the most used medium for finding such information. Therefore update all information on Google My Business and all relevant platforms that your customers use to search for your products and services not just Google. This includes opening hours descriptive texts telephone numbers or special hotlines as well as information about appointments and offers and answers to customer questions. In many cases it s also a good idea to post FAQs on your own website or site specific pages.
This would also be a good time to plan your messaging for whatsapp mobile number list different scenarios. For example Case I The new regulations on the size of your business mean you can reopen on a specific date Instantly update your GMB and Facebook accounts Share the news on all platforms where your locations are listed Get active on social media React and spread the news on your profiles Case II Not all of your locations will open at the same time Share the news about the steps listed in Case I above With the help of a store locator businesses can easily manage the information of each individual location especially if they are tied to a local page per location where more relevant information can be displayed Case III Not all areas of your locations open immediately If your business only offers delivery or pickup on certain days of the week while other parts of your business are back in full swing roll out those changes across platforms wherever your customers are searching.
See Step below for using subcategories. For more tips on keeping your business information up to date and why it s important visit the Uberall Coronavirus FAQ page for businesses with physical locations. Step II Optimize your online information for better visibility and traffic This is what it would look like in GMB using an insurance company as an example Main category Insurance general subcategories health insurance life insurance car insurance etc. This ultimately leads to different behavior in Google search depending on which search term was used such as Search term Insurance agency near me Result Our location is shown if all other criteria for showing up in the search are met Search term health insurance near me Result Our location is shown if all other criteria for showing up in the search are met Search term credit brokers near me Result Our location will not appear Of course this also works with other combinations.