we cannot determine whether these optimization points are really user bulk sms service pain points. User research can help us understand users’ behavioral intentions and discover more optimization opportunities. In this project, due to the relationship between resources and time, a user questionnaire + a small number of user interviews are adopted to conduct research into groups (registered but not opened accounts, opened accounts but not invested, registered and bulk sms service invested, etc.). The question is set around the operation process of each event in the user's path, the purpose is to explore whether the user's operation behavior is the same as expected, and to understand the user's psychological thinking when making decisions. In addition to the above methods,
Browsing industry forums and interviewing colleagues to bulk sms service understand the situation of users can also help us understand the and concerns of users. Combining the results of the survey with the conversion funnel, new opportunities emerged: When a newly registered user is in operation, the following situations occur more often: The user is directed to other pages bulk sms service during the operation, such as preparing to invest but being directed to recharge; The user did not find a suitable product (the product interest rate is low, the cycle is long, and the initial investment is high); The user does not know how to use the registered red envelope, so he exits the app; Operation mistakes, such as not choosing a red envelope to re-operate when investing. Categorize the reasons for the loss above:
There is no suitable financial product, the interactive bulk sms service experience is not smooth, and there is a lack of guidance. At the same time, it was also found that users with no investment experience had doubts about the security of the platform and were less willing to open an account. 3. Summarize optimization opportunities After completing user research and data analysis, it looks like there are a bunch of problems and needs that need to be optimized. Here, we bulk sms service recommend the conversion model seen in the book "Addiction", which can help us sort out the optimization direction: user behavior = [power - resistance] x boost + reward We can motivate users to operate key behaviors by increasing motivation, reducing resistance, and setting boosts and rewards.